[candlestickjay]

This is probably a ridiculous question, one that I should know.

But I don't.

And I'm looking for someone who does.

Because apparently, this kid doesn't have a Wikipedia entry (least that I could find.)

Who is...

Cubby Bernstein?

All I know about him is apparently, everyone loves him, something about 63 Tony's (has he even been alive that long to guess???) and he's some little kid.

Anyone else got the dirt on who he is, how he got started, and what exactly he does?

Thanks in advance!

[Monsieur D'Arque]

Cubby is an advertising character, much like Ernest P. Worrell or The Gecko, often associated with promotions for "Xanadu." The story is that he is a thirteen-year-old (apparently), but still Bway's best producer and awards campaign manager in history, and he's picked "Xanadu" as the new breakout show that will become one of theater's greats.

[candlestickjay]

So its basically all an advertising jaunt?

[Monsieur D'Arque]

It's the sort of advertising now known as an "experience," popularized by current television shows such as Lost, The Office and How I Met Your Mother. Rather than be a simple advertisement, the campaign is free-form, stands on its own, and is interactive to a degree, providing entertainment of its own.